We all want to spiff things up, yet maintain continuity in the good parts. In Il Gattopardo (translated as The Leopard, but it really refers to a serval cat), Giuseppe Tomasi di Lampedusa has Tancredi say “everything must change so that everything can stay the same,” and I think this is the marketing version of the same sentiment….
The fish, however, is making the big (involuntary) change. But not into my basket. We came home with veggies, citrus, and tofu—the kind of strange mix that comes from not having menus in mind when browsing well-stocked aisles.