Probably along with twenty-seven or eighty-four (or more?) other television stations around the USA, one of our local affiliates’ weather team is using a new (to them) hot phrase for select days ahead with a worrisome prediction. They call them First Alert days. And now that they’ve been using this marketing model for a few weeks, I noticed that the promotional phrase has been turned into a verb, as in: “I’m First Alerting Thursday.” Evolution in front of our very ears.